About

The 411

  • Enjoy your reservation for 1.5 hours, or 2 hours if you’re rolling with a crew of 6+

  • After 9pm, Thursday through Saturday, there’s a $25 minimum per guest to keep the vibes going strong.

  • We’ll hold your reservation for 15 minutes— hit us up if you’re running late to keep your spot.

  • Need to cancel? No worries! Let us know at least 12 hours in advance to avoid a $25 per guest cancellation fee.

  • There’s a $10 cover and no re-entry after 9pm, Thursday through Saturday.

  • Our spot is 21+ to keep the scene right.

  • We’re a cashless bar for quick and easy transactions.

  • Dress code: no flip flops, please.

Let’s vibe. 


Myles Gallagher, Ferrell Alvarez, Ty Rodriguez and Chon Nguyen of Proper House Group

Created by Chef Ferrell Alvarez (2017 James Beard Foundation semi-finalist, Best Chef South), his longtime business-partner, friend and restauranteur, Ty Rodriguez and entrepreneur Chon Nguyen.

Proper House Group, a Tampa-based hospitality group known for several widely acclaimed restaurants in  the Tampa Bay region, including Rooster & the Till (2022, 2023 Michelin Bib Gourmand Recipient, named No. 1  restaurant in the Tampa Bay Times - 2018 + 2019), Ash (Italian-inspired cuisine in Water Street - opening  2023), Nebraska Mini Mart (Seminole Heights), Gallito Taqueria (two locations: Sparkman Wharf and The  Joinery), Gorditos and Dang Dude (Sparkman Wharf).  

“Alter Ego represents a distinct design contrast to our adjacent sibling concept Ash. Boasting a curated musical experience alongside a monochromatic design that includes intimate seating as well as social spaces.”

— Ferrell Alvarez, chef partner, and co-owner of Proper House Group